Monday, December 10, 2012

Rihanna Who? Beyonce Inks $50 Million Deal With Pepsi

If Beyonce hasn't proven that she's Queen by now, she just solidified her place on the throne by inking a $50 million deal with Pepsi...
From Huffington Post...

Beyonce has signed a $50 million deal with Pepsi, The New York Times reports. The agreement includes traditional promotional appearances and a new commercial, but also the beverage company's investment in a number of the singer's creative projects.
Pepsi's move is in line with a trend toward content creation as advertisers seek new inroads into the music business and labels' marketing budgets continue to decline. Red Bull -- through its Red Bull Music Academy and Red Bull Media House -- has been funding original content for some time now, as have Scion and Converse.
Beyonce will appear in a new TV spot for Pepsi, a brand she has been involved with since 2002. Her previous ads have included Britney Spears, P!NK, Jennifer Lopez and David Beckham. She's also performing at the Super Bowl halftime show, which is sponsored by Pepsi. Source

Beyonce will also appear on a limited edition of Pepsi cans. Her next album is expected to be released sometime in 2013 after the Super Bowl appearance.

Love hearing about women in the music business making boss moves. Get it Bey!

See Also: Best Super Bowl Half-Time Show: Madonna, Prince or Michael Jackson?

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